The interview is an interesting read, covering his newer style of management and more interestingly, his recognition that Toyota are historically perceived as reliable, dependable, but lacking in emotion. Akio has pledged to change this. “I think it’s possible for Toyota to improve upon the emotion of cars. There are capable engineers who are about to do that. So what I think is needed is to really have a champion to encourage people to take action on that, to serve as a leader to address any problems after a challenge.”
So what does the portrait say about him? It’s up there with the Richard Branson style of image, memorable and making a statement. Perhaps most importantly, the helmet is not under his arm, but in place, ready to climb into an LFA. It’s Akio saying that this is not just a publicity shot, I’m a driver and we’re moving this company forwards. I think it looks pretty cool, what’s your views?