I’ve been following this latest announcement this week about the Aston Martin Cygnus and Toyota tie up. Many people in the industry are waiting for the punch line, me included and I’ve not really had anything else to say that hasn’t been said until now. But then a Tweet from James Baggott made the light bulb come on in my head.
Aston are no longer part of Ford Co Mo, right? So that means that sooner or later, they’re going to have to either develop some engines or find a partner. Who’s goot peobably the toughest, smoothest, most reliable V8 out there? Lexus. Who’s got the march on everyone on hybrid technology right now? Toyota Mo Co.
So if you’re in Aston’s position, what a great idea and what better way to sow the seeds of the relationship and get the traditional Aston buyer used to the idea that a little pocket runaround for starters?
Don’t forget, Aston is now headed by one of the smartest minds in motorsport, Dave Richards and if ever there was a brain that could see the big picture, it’s him.
My final thought. Many moons ago now, when I was selling Lexus at it’s inception, we had a 4.0 V8 Lexus in the workshop and happened to take the air box off it. It was always a lovely smooth, snappy motor when in the limo body, but take the big airbox off it and let it breathe and it sounded fantastic when it revved up. Aston Vantage with a Lexus V8 and sports pipes? Bring it on.
{ 2 comments… read them below or add one }
seen your views on aston and toyota wedding
as an IQ owner all I can say is that Dave Richards has got it right again…..looking forward to what they make of an already great little car
mine a 1.33…hope they turbo it…wow!
Yes, DR is a clever guy. Will be interesting to see if this develops into something bigger.